tourist brand

The Index Evaluation System to Build Tourist Spot Brand

选择创建品牌旅游景区评价指标体系的构建

As a symbol, tourist attraction brand can and should be taken into semiotic studying field.

景区品牌直观地表现为一个符号或符号群，可以而且应该被纳入符号学研究视野。

Preliminarily discussing tourist famous brand exploitation

试论旅游品牌开发

Tourist destination brand building is the strategic planning behavior of having an organic integration and system design of the brand elements of a tourist destination.

旅游目的地品牌的打造，就是将旅游目的地自发的品牌要素进行有机整合、系统设计而上升到战略高度的规划行为。

At the chapter five, this paper approach to the management of tourist destination brand.

希望能够为目的地在品牌营销的过程中提供有效指导。在论文的第五章，首次将旅游目的地品牌营销问题的探讨深入到旅游目的地品牌管理问题上来。

With more and more attention paid on the tourism, tourist souvenirs brand design needs to have a serious study with theoretical and practical issues.

随着旅游越来越受到重视，旅游纪念品的品牌化设计变成了一个亟待认真研究和解决的理论问题和现实问题。

Through empirical research, influencing factors of consumer evaluations of brand extensions are researched; the influencing direction and influencing degree are also researched. The study provides a practical theoretical guidance and data support for the tourist attractions brand extensio.

同时通过实证研究，得出的消费者对旅游景区品牌延伸评价的影响因素及其影响方向和影响程度，对于旅游景区进行品牌延伸提供了切实的理论指导和数据支持。

Tiger Beach Ocean Park has been accredited as one of the AAAAA class scenic spots of the first group in China and become China's well-established tourist brand.

大连老虎滩海洋公园是国家首批AAAAA级旅游景区，是中国著名的旅游品牌。

The competitive edge of Fujian tourist brand is restricted by the macroscopic and microcosmic factors.

制约福建旅游品牌竞争力的因素既有宏观因素,又有微观因素.

Afterward this paper evaluated the establishment of tourist destination brand, involving brand positing 、 establishment of the key value of brand and brand designing, and so on.

然后系统阐述了旅游目的地品牌建设所涉及的定位、核心价值的构建以及品牌设计等问题。

Meanwhile, in large part such a study would cover the evolution of the traditional tourist brand and weaken the advantage of new tourist brand.

同时，这样的研究在很大程度上掩饰传统旅游品牌的演变危机，弱化了新生旅游品牌的优势。

In perspective of marketing propagation, this text focused on the structure of the brand propagation system of tourist destination, discussing the ways 、 measures and media of propagation and building up a clearly propagation network on tourist destination brand.

从品牌营销最主要的环节营销传播的角度，集中探讨了旅游目的地品牌传播体系结构。对传播途径、手段和媒介作了系统概述，建立了一个清晰的品牌传播网络。

Furthermore, according to brand in the system and the competition condition in the area, it would propose the development strategy of the tourist brand.

进而，根据单体城市旅游品牌在体系中的地位和竞争的状态，针对性的提出品牌发展策略和建议。

Now, no scholar tried from semiotic angle to study on tourist attraction brand building.

目前，尚无学者从符号学视角进行景区品牌的相关研究，本文所进行的尝试具有一定的理论意义。

Through investigation and orientated the tourist products' brand was "the First Forest Park of east Beijing".

经过分析把雾灵山旅游产品品牌定位为：京东最大的森林公园。

The field of Tourism Brand relates to Scenic Tourism Brand, Tourism Product Brand, Tourism Commodity Brand Various Scale Tourist Brand, Tourism Brand System, Tourism Brand Effect.

研究领域涉及景区旅游品牌，旅游产品品牌，旅游商品品牌，不同尺度旅游地品牌，旅游品牌体系，旅游品牌作用等。

This thesis focuses on the research of the tourist destination brand, to seek the proach to Construction of Tourist Destination Brand.

本文通过对旅游地品牌理论的研究，来寻求旅游地品牌建设的方法与对策。

Through the study, the authors believe that the construction of Hainan international tourist island and city brand strategies play an important role to enhance the image, status and attractiveness of Hainan.

通过研究，作者认为海南国际旅游岛软环境的建设，城市品牌策略提升海南国际旅游岛的形象、地位和吸引力有着极其重要的作用。

The tourist region will be of highly competitive as long as it has formed its complete tourist brand system.

一个地区如果能推出本地区的旅游品牌，构筑完善的旅游品牌体系，它就能在国内外旅游市场上获得较强的竞争力。

This paper has proposed the design concept of Tourism ( FSEs) brand of Wuhan on the basis of defining the function of Tourism ( FSEs) for building the city tourist brand;

在阐明旅游节庆对打造城市旅游品牌作用的基础上，提出了武汉旅游节庆品牌的设计构想；

Study on Construction of Tourist Destination Brand of Longmen Mountain in Chengdu Area

汶川地震灾后龙门山成都段旅游地品牌构建研究

With the rapid development of tourism and the trend of branding management, all parts of China are constructing tourist destination brand image ( TDBI) positively.

中国旅游业的快速发展和品牌化经营的趋势，促使各地积极构建旅游地品牌形象。

Concluded that the construction of tourism destination brand general rules: ① The tourist destination brand construction especially the economic development of backward areas of the construction of tourism destination brand, it should be taken to mobilize various factors actively participate in development strategy.

最后总结出旅游目的地品牌建设的一般规律：①旅游目的地品牌建设特别是经济发展落后地区旅游目的地品牌的建设，要采取以政府为主导，调动各方面因素积极参与的发展策略。

An Analysis of the Popularity of Tourist Destination Brand Based on Logistic Equation

基于Logistic增长模型的旅游目的地品牌流行度分析